which dentist south melbourne has the best website and why
If you want to run a successful dental practice then you want to update your existing dentist website or create a completely new one, here’s the best practice step-by-step process around how you do it.
Today I’m going to explain the best way to build a website for a an existing dentist, that doesnt have an online presensce.
What am I going to learn?
‘Professional and clean Like ‘Smile for Life in South Melbourne‘ the chances are they’ll think that reflects ‘you’ and the service ‘you offer’ – if it looks smart, then you may well be smart.
It’s the same with a website. You’re better off in the hands of a professional – someone who is ‘at one with the web’ preferably someone ‘who can see the matrix’.
Potential customers will make a snap decision on you based on how your dental practice website looks because despite what people might say – first impressions count, and on your site, they are not yet in a ‘closing’ mind frame, but they are in a ‘filter out those that look untrustworthy’ mind frame.
As a Dentist would you recommend that your patients do their own dentistry? Of course not. Sure, they can clean their teeth, or flow, or even do a high level review of their condition (Its this review that brings them to us when something is wrong after all) but when it comes to the important aspects of dental health they’re going to get the best results in the hands of a professional dentist like us.
Before you set off on this journey – think about the following things.
The best web design tools for a dentist’s website (photoshop, firefox, chrome, WYSIWYG builders- wordpress)
How much a new dentist website will cost you (A good one in 2016-2017 is around $5-8k on the cheap end of the scale)
Template Dentist Website or Custom Designed Dentist Website– which is best? (wordpress is actually pretty good for this)
The best way to structure your dental practice website and the best content to use (think about the frame of mind of your potential customer)
Tips for marketing your dental practice online (Mr Google is good for this – you are here after all)
The best software for a dental practice (Reps will most likely contact you)
You can start off with a Do It Yourself Online Website Builder, if you’re a new dental practice and you’ve got a tight budget. They’re template based and whilst they offer a good, fast, cheap alternative the end result won’t look super polished. They’re low cost and pretty easy to use.
OK, so let’s get stuck in.
What’s the Best Web Design Tool for a Dentist Website?
If it looks uncared for, scruffy and full of gaps you’re not getting off on the right foot are you?
It’s called a Content Management System and it’s by far and away the world’s most popular web design tool. Over a quarter of ALL websites nowadays are built using WordPress. That’s a huge number so you’re in good company.
My advice is to consider building your dentist website using a tool called WordPress.
And the reason it’s so popular? Well, there are loads of reasons but the main ones are as follows:
It’s a free tool– so no licensing costs — other than some premium plugins which help, but the cost is pretty minimal (think under $100 per month)
It’s relatively easy to use and has a gentle learning curve (umm, depending on your digital comfort zone)
It performs well from an online marketing perspective
It’s not an exotic tool so you will always find skilled WordPress developers who can help you
It has loads of features so you can add lots of functionality to your dentist practice website
There are a ton of high quality dental practice wordpress templates (called Themes – we are on one right now).
How Much Will A Dentist Website (this is their Google My Business Location) Cost?
This one depends on whether or not you went with wordpress above – if not, think one off $10k, or monthly $2.5- $5k for about a year.
Now that you’ve got your website set up and optimised for success you might want to consider using specialised Dentist software that you can improve the way you work and manage your dental practice.
A common mistake that I see with lots of Dentist Websites is that they don’t have enough content.
You should ask yourself questions/ or pitch yourself ideas like:.
I would add and create a blog content on a regular basis. Address common issues to do with Dental and Oral Health and just keep answering those Frequently Asked Questions. The reason is that Google tends to prefer websites that create content on a regular basis.
Most Templates are built using Responsive Design which means that they’re mobile friendly. Because increasingly people are browsing the internet via mobile devices like tablets and phones, that’s really important these days.
Once you’ve decided on your web design you can turn your attention to the structure of your website and which content you need to add to it.
Next you need to create a page for each of these and write at least 500 words for every treatment or service you offer.
You’ll also get a faster turnaround. Typically a template based dental website will take a few days to build as long as you provide the content in advance.
The principal advantage of using a pre-made Dental WordPress Template are in terms of low cost, functionality and speed of build.
Now in the language that websites are written in (html) there is a hierarchy of Headings, i.e. H3, h2 and h1 being the most important.
As we discussed above, make your pages long– around 500 words if you can and use those Frequently Asked Questions to help you if you get stuck.
Off Page SEO for Dental Practice Websites.
Patient Billing– Keeping your patient’s payment history and card records securely held will improve your cashflow as well as making it more convenient for your client.
Just think that you’re sitting down explaining each treatment to a prospective patient. They’ve got a load of questions that I’m sure you’ve heard and answered dozens of times.
If you have a page about dental implants and you’re based in Melbourne you should include these in the Title and Description.
Change it for the page relating to non-mercury fillings – ie, a page for each product is recommended, you may want to address location seperately (we will cover this in another post).
Link gathering – this is under contention, it seems some SEO’s claim they are extremely important and others don’t believe they hold any value – Google have said that they do, so I think they do.
SEO is short for Search Engine Optimization and is just jargon that means making your website Google or Bing or Yahoo friendly.
Google Reviews are a MUST.
Once you’ve got started try to get a few reviews from your customers in Google My Business. Because the businesses that get Google reviews tend to have a higher ranking than the competition, the reason is simple.
Consider getting listed in reputable local listings like Yelp or MyLocal.
There are loads of these websites and Google uses these as important signals to validate your website.
If you’re still unconvinced of the merits of using WordPress you just need to consider whether to use a ready made WordPress Dental Template (called a Theme) or use the services of a professional Web Designer to build a Dentist (Dentist South Melbourne) website for you from scratch.
The beauty of the ‘bespoke design’ approach is that you get exactly what you want. You can even use a service where you have a web design competition and various designers submit their designs and you only pay for the winning design.
An alternative is to get a complete custom built website. The costs for this can range from $2500 to $10,000 for a good quality, responsive (mobile friendly) website (it was worth repeating because the upper end of the price can really go into the hundreds of thousands, but lets not start at that end of the scale.
The most common error is not creating service specific pages. What I normally see is websites that have a general ‘Services’ page which lists all of the treatments and services they provide.
Let’s look at that in more detail so you understand what to do.
On Page SEO for A Dentist’s Website.
Something to keep in mind – when looking into WordPress and theme choice : is that another dental practice may already be using this template so you might not have a 100% unique design. You can check your main local competitors and as long as they aren’t using the same one you’re fine.
Dental Imaging and Charting– just click and save images of your patients’ teeth safely to the cloud for better reference and management of patient records – get a disclaimer and advise your customers that their images may feature on your site – more images seem to help rankings.
Customer Relationship Management (CRM)– An integrated CRM offers your staff and your patients a ‘single place or point of contact’ where details of appointments, billing records and even health advice can be centralised. This means your patients can access your system at any time and from any device whether mobile, desktop or laptop.
There are social media accounts like Twitter, Facebook and LinkedIn which allow you to link to your site – these will give customers the ability to review your service, but also, provide them a place to complain if things dont go as planned.
Patient Records– Improve the speed, accuracy and security of your patients records by storing them securely in the cloud (if there is one place to spend y9ur cash, its in ensuring that these records are safe and secure – please get a professional to look into this.
Basically you’re not giving Google enough of a chance to understand what it is that you do and which services you offer, if all of your treatments or services are kept on just one page you aren’t casting a wide enough net for Google – I was always told, a single page that links to each service is fine, because you have an easy to understand site.
backlinking – getting other sites to link to you – its under valued and provides a lot of help in ranking your website.
Get backlinks from authority websites such as local business listings or professional dental bodies that you are a member of.
Consider whether you are a member of a professional dentistry association or do you have a particular qualification which allows you to get listed on a website. These types of backlinks are really powerful as they come from recognised and respected industry bodies.
The first thing to make sure is that you target your local market. Most dentists realistically will target an area of 5 to 10 miles maximum. Probably much less than that in an urban area.
Claim your Google My Business and Bing Places listing.
Looking ahead the best thing you can do is to carry on getting the monthly listings in the local directories and to keep asking for reviews.
Front Desk/Reception– keep accurate records of all your appointments in one place and use automatic reminders to reduce missed appointments.
What you’re doing really is applying best practice to your website. When you run a search in Google you see a few lines of text describing the website like ‘cosmetic dentist in south melbourne‘ and that enables you to make a quick decision whether to click on that result or not.
You also need to link between your pages using anchor text that includes your keywords. When you link to the page for ‘orthodontic services’ don’t just create a link saying ‘go to this page’, rather use the actual keyword for that page as the text for the link, i.e. link from the text ‘orthodontic services’.
Reviews – Just start with your ‘best customers’ – requeat feedback, and if they provide good feedback ask them politely for a google review.
This is an example of a Google My Business Listing.
You’ll be pleasantly surprised. No need to go crazy– just three or four a month is perfect.
Practice Analytics– Get a quick overview to understand at a glance how efficiently you are running your dental practice. Understand how well you are managing your key staff members time as well as seeing financial data too. (you can link Google Analytics to your website) orthodontics in south melbourne
Now this practice has been abused in the past by businesses and people trying to ‘game’ the system and using unscrupulous methods to get backlinks.
On every page of your website you need to include a relevant Title and Description which tell the visitor (and Google) what that page is about. The point here is don’t just copy and paste the same ones onto every page.
Now 500 words sounds a like a lot of content – but it’s an important one off exercise. The reason is that Google loves long pages and it loves websites with lots of content (with good reason, more content provides a clearer description).
I hope this was not too confusing.
Check out this site – we picked it because it looks like they are trying to fix it up dentist south melbourne – we will check back once in a while.